Sometimes the networking group is too new or the members are not very active. New or un-established groups tend to not have defined rules. Without a defined process, the group loses focus and the members do not get a return on their investment. A one hour weekly meeting should be just that – one hour and not two. Your time is money. In addition, your reason for joining the group is to interact and expand your contact base - groups with largely non-participant members deprive you of the opportunity to do just that.

Things to look for in a networking group

Rules and regulations
Groups have rules defining membership requirements, agenda, and goals. Find a group whose goals and rules most closely match your goals.

Cost
Costs can be as little as breakfast to as much as $500 per meeting. Make sure you can get a return on your investment before joining. Sometimes a “free” meeting is a good way to find out if the network group is a good fit.

Organization and member profiles
Visit a meeting before signing up. Review for your self that they are well organized, and the membership profiles are complementary to your offerings. Remember, the key is “target audience”.

Exclusivity
Look for groups that offer industry exclusivity. You don’t want to fight for referrals with a competitor. At the same time, be wary of groups that don’t allow you to be a member of other groups. Group exclusivity is great when you are in a large and really good group, but may prove to be limiting in most cases.

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