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Top Company: Chuck E Cheeses (CEC)
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| Head Quarters: |
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Irving, Texas, United States
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| Founded: |
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1977 (San Jose, California)
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| Industry/Product: |
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Family entertainment centers
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| Web site: |
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www.chuckecheese.com
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| # of Employees: |
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| Description |
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Chuck E. Cheese's is a chain of family entertainment centers. The concept centers around a basic sit-down pizza restaurant, complemented by arcade games, small rides, animatronic characters, and other popular diversions for young children such as climbing equipment, tubes and giant slides. Its logo and mascot, Chuck E. Cheese, is an anthropomorphic mouse (before a 1995 "facelift", the Chuck E. Cheese character was identified as a rat). The "E" in Chuck E. Cheese stands for entertainment.[1] The parent company, CEC Entertainment, Inc. (NYSE: CEC), is headquartered in Irving, Texas, and as of November 2006, they operate over 524 restaurants[2] in the United States, Canada, Guatemala and other countries. Chuck E. Cheese initially franchised their restaurants, but are currently not offering any new franchise opportunities, instead concentrating on adding new company-owned stores, as well as acquiring existing franchises. Chuck E. Cheese's is one of the few growing companies in America that no longer franchises their stores. A large number of franchise-run stores still exist, however, and like any franchise system, the guest experience can vary wildly from store to store because of this.
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